Dominik Prantl, travel journalist for the Süddeutsche Zeitung, gave a keynote speech asking whether the guest in South Tyrol is more than a shaken bread and whether he is still valued. He himself perceives that South Tyrol is well and gladly consumed as a "snack in between": In on Thursday, home on Sunday. He also does this himself from time to time and notes with praise that he has never felt like just a number in the process, but still as a gladly seen and valued person. In South Tyrol, hospitality, personal relationships and humanity still "rule". Hans Heiss, historian, retired member of the provincial parliament and hotelier's son, emphasizes that although tourism is the engine of the economy, the backbone and guarantee for about one fifth of the gross domestic product, at the same time it has many a negative impact. "We are at a fork in the road and must decide where we want to go," he appeals. Strategy and tourism expert Greti Ladurner is of the opinion: "We need a closing of ranks, an open discussion of all sectors and a common big goal for South Tyrol."